I'm a drummer. I have been since my early teens. Once you get your head around the kit and the foundations of how to play, there's a huge temptation to make everything you play a drum solo. It wasn't til I'd been playing for years until I heard Jim Eno from Spoon describe his style as "playing the song, not the drums". That phrase and its sentiment has always stuck with me, and instilled in me that sometimes less is infinitely more. So, when given such beautiful footage to work with, I felt a minimal approach was most appropriate. My brief was to highlight the cars features, so instead of bombastic full page supers, I opted for simple animations motion-tracked to the footage to work with, not against, the footage.
This job was completed with some talented dudes at Isobar Australia.