Role: Concept, Art Direction, Design, Illustration, Animation
The MCG is the sporting destination in Australia, however we wanted to give it a little bit of a push it to become the Most Loved Stadium in the world. The brief was to encourage visitors to the 'G to check in via Facebook on their mobile phones, so we created an animation to stir people's memories of the G, and motivate them to band together and show the world just how great Melbourne's home of sport is. We even put in a seagull eating a hot-chip, bloody 'straya.
This was completed whilst working at Isobar Australia, with a lovely script by the equally lovely Jon Luscombe.