Role: Lead designer, art direction
Tennis Australia wanted to refresh their web presence, and also consolidate what had become a labyrinth of navigation on top of navigation. Our job, was to refine their navigation and develop a series of responsive modules and style guides which would enable them to manage and organise their site, and also give them the ability to create new pages using our predesigned modules.
We simplified their navigation into four categories, and used large hero images to inspire people to get out and start playing the game. The most important thing to the client was to get people to play, so we made it super easy by immediately presenting a user with how many courts, coaches and other programs were available in their immediate area. We also redesigned how they display imagery, articles and player profiles.
This project was completed whilst working at Isobar Australia.