Role: Lead designer, illustration, animation
Building on the success of the Unlock the Grid campaign, Vic Roads wanted to try and change road user's travel habits. However, where Unlock the Grid targeted only Melbourne commuters, Travel Happy aimed to reach all Victorians regardless of their mode of transportation, destination or frequency of travel. The core of the campaign was education, teaching people about how to make life easier for fellow commuters, and the issues facing different modes of transportation.
A fully responsive, AA compliant site was built to serve as an educational hub for the campaign. The keystone of the campaign's educational message was a short animated piece which succinctly communicated the campaigns objectives. Coupled with this digital work, we also designed outdoor posters, teardrop banners for activations, a custom vehicle wrap and the brand mark has become almost inescapable on Melbourne's public transportation system.
This project was completed whilst working with the folks at Isobar Australia.