Role: Lead designer, illustration, animation
Every year Dulux run a campaign that sees them give away hundreds of paint tins filled with Jelly Beans. To tie into the campaign, and leverage the popularity of games like Candy Crush, they wanted a matching game that somehow tied together jelly beans, painting and the iconic Dulux dog. The resulting game saw users matching coloured jelly beans to help the Dulux Dog paint rooms. Users could select which colour room they wanted to play, and submit their highest scores for a chance to win a tin filled entirely with that colour jelly bean! We created every element from scratch, even the iconic dog who had previously not appeared in cartoon form. Artwork from the game appeared in store driving downloads of the app, as did preroll ads on youtube.
This job was completed at Isobar, with additional in-game animation from Ash Curkpatrick.
