Role: Art direction, design, post-production, animation
Porter Davis create houses that embody the feeling you get when you visit exotic, far away destinations. They wanted to communicate the breadth of styles and moods they offered, whilst simultaneously communicating that they understood how personal and exciting a new home is to a consumer. So we developed the idea of a World of Style. The idea revolved around a new home owners dream-home scrapbook coming to life, with their influences and ideas literally leaping off the page and informing the design of their new home.
Using stop motion animation produced by Sam Lewis from Oh Yeah Wow, we crafted every single item and poured detail into every frame of the piece. We also produced a detailed animatic in pre-production to communicate the finished product to the client with a high level of detail, as the medium of stop motion didn't allow us the luxury to tweak and change after it was animated.
This piece was produced whilst working at Isobar Australia.
